With three different properties and no consistent brand look and feel to unite them, Tulalip Gaming Organization needed a tagline that positioned the organization and an umbrella campaign that brought that positioning to life, while still celebrating the distinct personalities of each. We broke through the clutter of casino clichés with “When All You Want is Everything,” a visually inventive campaign like nothing else in the category.
“Everything” is everywhere – the campaign is supported by a huge media splash that’s helping Tulalip regain its market share of voice.
“Everything” is working. Visitation to all three properties has increased month-over-month since the campaign launched.